Recruitment in the digital age: using videos to attract and retain top talent

What are the top roadblocks HR professionals and recruiters face today? For one thing, it’s an employee’s market— according to the Society for HR Management (SHRM), 86% of recruiters and 62% of employers believe that the current job market is entirely candidate-driven. That means we need to meet candidates in ways that are meaningful to those candidates.  Here are the current top five challenges facing employers and recruiters: Competitive [...]

By |2023-09-06T22:34:55-05:00August 16th, 2023|Blog, Marketing, Video Creation, Video Tips|0 Comments
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Clearing up copyright confusion for content creators with attorney Danielle Liss

As a content creator, does the whole subject of copyright leave you super frustrated or entirely glazed over? Or maybe you're worrying that a copyright owner is going to drop a big fat cease and desist letter or lawsuit on you for violating her rights. According to this article from Forbes, even GIFs may be subject to copyright lawsuits. And perhaps you're blissfully sailing along right-clicking and downloading images and [...]

By |2022-12-05T13:18:31-05:00December 5th, 2022|Marketing, Blog, Video Creation, Work-at-Home Productivity|0 Comments
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Maximize your smartphone video quality with gear that won’t break the bank

Creating your home or mobile video studio can seem daunting, expensive, and overwhelming. There is a wide array of smartphone gear out there that makes the decisions about maximizing the quality of your videos even more confusing. The good news is, it doesn’t need to be! We sat down with expert Eddie Garrison of Digital Media Creators Academy to discuss the gear you need to enhance your videos on [...]

By |2023-02-11T00:42:11-05:00November 13th, 2022|Marketing, Blog, Video Creation, Video Tips|0 Comments
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Video strategist Sheryl Plouffe: live streaming is the best way to start marketing with video

What do you do for an encore after logging 20,000 hours of live broadcast television experience? If you're Sheryl Plouffe, you become a video strategist and help marketers learn video marketing. You can watch the video interview above with or without subtitles, or read this transcript (edited for clarity and flow): Key takeaways: Sheryl Plouffe has 20,000 hours of live TV [...]

By |2022-01-25T09:45:19-05:00March 16th, 2021|Marketing, Blog, Video Creation, Video Tips|0 Comments
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How to feel confident on camera

Unless you’ve been living in a cave (er -- scratch that -- aren’t we all, in the midst of this pandemic?), you know that video is prolific these days. In our Facebook and Instagram feeds, we’ve been seeing even more viral videos, ads from marketers, and personal videos from our family and friends. In fact, Hubspot predicts that marketers will continue to increase their use of video in [...]

By |2021-03-31T05:35:18-05:00March 2nd, 2021|Blog, Video Creation, Video Tips, Zoom & Video Conferencing|0 Comments
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Make Zoom meetings fun with filters and effects

Want a way to make your Zoom meetings more entertaining? Zoom’s software updates are adding new features all the time, and recent updates come in the form of filters and effects that you can use to make Zoom meetings fun and lighten the mood in the "room" with some humor. Some of these filters and effects are pretty crazy, so use your best judgment to decide whether or not [...]

By |2021-03-11T22:53:05-05:00February 2nd, 2021|Blog, Zoom & Video Conferencing|0 Comments
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Seven tips to make working from home with kids more bearable

If you’re like me, you know the struggles of working from home and parenting at the same time. The following phrases have become all too familiar in my house: “I need a snack!” “Play with me!” Or, my personal favorite (as the mom of a 4-year-old), “I pooped! Wipe me!” (Right in the middle of video conferencing with a client.) If you’re like me, you’ve also tried to figure [...]

By |2021-02-15T07:07:11-05:00January 19th, 2021|Blog, Work-at-Home Productivity, Zoom & Video Conferencing|0 Comments
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Seven reasons why you should let your employees work from home

If you’ve been allowing your team to work from home like many employers in these crazy COVID times, you might be wondering when – or even if – you’ll be asking them to make the shift to working onsite again. That “if” is a big one, for good reasons. Now, thanks to increasingly fast and reliable internet connections, along with a host of new options for collaboration software and [...]

By |2021-02-09T14:27:53-05:00January 5th, 2021|Blog, Work-at-Home Productivity, Zoom & Video Conferencing|0 Comments
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Stay home on New Year’s Eve and enjoy these safe and fun online celebrations to ring in 2021

If you're like us – and I believe most people – you can't wait to send 2020 packing. And you may well be planning to do it in style! So, toodle-oo. Goodbye. Good riddance, 2020. One great way to leave this miserable mess of months behind and not drag it with us into the shiny new year is to steer clear of the coronavirus. You know the drill: mask [...]

By |2021-02-09T08:56:46-05:00December 22nd, 2020|Blog, Zoom & Video Conferencing|0 Comments
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Time’s Businessperson of the Year: Zoom’s CEO Eric Yuan

Big news in the world of video conferencing: Eric Yuan, founder and CEO of Zoom, has been named Time Magazine’s Businessperson of the Year for 2020. Zoom, which saw its daily meeting participants rise from 10 million to 300 million per day in April following the onset of the COVID-19 pandemic, has steadfastly become the go-to video conferencing platform for people all over the world, and in ways [...]

By |2020-12-30T22:55:14-05:00December 15th, 2020|Blog, Zoom & Video Conferencing|0 Comments
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