What do you do for an encore after logging 20,000 hours of live broadcast television experience? If you’re Sheryl Plouffe, you become a video strategist and help marketers learn video marketing.

You can watch the video interview above with or without subtitles, or read this transcript (edited for clarity and flow):

Key takeaways:

  • Sheryl Plouffe has 20,000 hours of live TV broadcast experience in her 25-year career

  • You have to have video to some degree in your marketing plan

  • We’re past the time of just sitting back passively, waiting for referrals to come in

  • Marketers who believe that there’s a positive ROI from video went from just 33% in 2015 to 87%