What do you do for an encore after logging 20,000 hours of live broadcast television experience? If you’re Sheryl Plouffe, you become a video strategist and help marketers learn video marketing.

You can watch the video interview above with or without subtitles, or read this transcript (edited for clarity and flow):

Key takeaways:

Sheryl Plouffe has 20,000 hours of live TV broadcast experience in her 25-year career
You have to have video to some degree in your marketing plan
We’re past the time of just sitting back passively, waiting for referrals to come in
Marketers who believe that there’s a positive ROI from video went from just 33% in 2015 to 87%

Video strategist Sheryl Plouffe: live streaming is the best way to start marketing with video

Key takeaways:

Sheryl Plouffe has 20,000 hours of live TV broadcast experience in her 25-year career

You have to have video to some degree in your marketing plan

We’re past the time of just sitting back passively, waiting for referrals to come in

Marketers who believe that there’s a positive ROI from video went from just 33% in 2015 to 87%