What do you do for an encore after logging 20,000 hours of live broadcast television experience? If you’re Sheryl Plouffe, you become a video strategist and help marketers learn video marketing.

You can watch the video interview above with or without subtitles, or read this transcript (edited for clarity and flow):

Key takeaways:

  • Sheryl Plouffe has 20,000 hours of live TV broadcast experience in her 25-year career

  • You have to have video to some degree in your marketing plan

  • We’re past the time of just sitting back passively, waiting for referrals to come in

  • Marketers who believe that there’s a positive ROI from video went from just 33% in 2015 to 87%

  • Live streaming doesn’t require editing


CHUCK (00:00):
Hey there, Chuck Moran here with Online Video Mastery™, and I’m very happy today to be with Sheryl Plouffe. Sheryl is a friend and colleague. She’s Canadian, and we’ve known each other for a couple of years now. She is a terrific presenter on various tools and different things, and she’s got something really special I’d like to have her tell you about today. So I’d like to start, Sheryl, with a little bit of a backgrounder on you. Tell me about your career. I know it’s pretty stunning.

SHERYL (00:34):
Thank you, Chuck. I’m excited to be here. Stunning … and rarefied. I think in the sense that not many people get an experience like I have, which was to be on national television for 17 years. I’ve been in the media industry for 25 years. I’ve done over 20,000 hours of live TV broadcasting, which even when I say that I go, I can’t believe I did that, but it’s true. That is a lot of experience in front of the camera, but really what I’ve done now is that I’ve taken the best experiences and the best practices from the broadcasting industry and have brought that into the video marketing field, specifically for people who are building businesses online. So coaches, consultants, speakers, authors, people who really need to be positioned as authorities online. What we specialize in is authority marketing, and we do that with video. So it’s very exciting!

CHUCK (01:29):
That’s really great. I’ll try to remember this at the end of the broadcast, but let me just ask right now how people can find you … where’s the best place for people to come learn about you, Sheryl?

SHERYL (01:41):
My handle is @sherylplouffe everywhere online. I have a YouTube channel, which has over 16,000 subscribers now. So you can go there and find videos or new videos every week, but you know, Facebook, Instagram, you name it, LinkedIn, I’m all over the place. And of course my website, sherylplouffe.com.

CHUCK (02:01):
So I want to ask you a couple of questions. The first one is just about the importance of video,. I think it was probably 2015, 2016 when we started saying this is was the year of the video. And every year since, all the big marketers are saying, but THIS is really the year of the video!

SHERYL (02:31):
Every year, it seems like we say the same thing. Here’s the thing, I feel like COVID changed the world, obviously that’s an understatement, but it also changed