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Recruitment in the digital age: using videos to attract and retain top talent
What are the top roadblocks HR professionals and recruiters face today? For one thing, it’s an employee’s market— according to the Society for HR Management (SHRM), 86% of recruiters and 62% of employers believe that the current job market is entirely candidate-driven. That means we need to meet candidates in ways that are meaningful to those candidates. Here are the current top five challenges facing employers and recruiters: Competitive [...]
Clearing up copyright confusion for content creators with attorney Danielle Liss
As a content creator, does the whole subject of copyright leave you super frustrated or entirely glazed over? Or maybe you're worrying that a copyright owner is going to drop a big fat cease and desist letter or lawsuit on you for violating her rights. According to this article from Forbes, even GIFs may be subject to copyright lawsuits. And perhaps you're blissfully sailing along right-clicking and downloading images and [...]
Maximize your smartphone video quality with gear that won’t break the bank
Creating your home or mobile video studio can seem daunting, expensive, and overwhelming. There is a wide array of smartphone gear out there that makes the decisions about maximizing the quality of your videos even more confusing. The good news is, it doesn’t need to be! We sat down with expert Eddie Garrison of Digital Media Creators Academy to discuss the gear you need to enhance your videos on [...]
Video strategist Sheryl Plouffe: live streaming is the best way to start marketing with video
What do you do for an encore after logging 20,000 hours of live broadcast television experience? If you're Sheryl Plouffe, you become a video strategist and help marketers learn video marketing. You can watch the video interview above with or without subtitles, or read this transcript (edited for clarity and flow): Key takeaways: Sheryl Plouffe has 20,000 hours of live TV [...]
How to feel confident on camera
Unless you’ve been living in a cave (er -- scratch that -- aren’t we all, in the midst of this pandemic?), you know that video is prolific these days. In our Facebook and Instagram feeds, we’ve been seeing even more viral videos, ads from marketers, and personal videos from our family and friends. In fact, Hubspot predicts that marketers will continue to increase their use of video in [...]