As a content creator, does the whole subject of copyright leave you super frustrated or entirely glazed over? Or maybe you’re worrying that a copyright owner is going to drop a big fat cease and desist letter or lawsuit on you for violating her rights.

And perhaps you’re blissfully sailing along right-clicking and downloading images and videos left and right to add to your blog posts and social media thinking. “Hey, it’s on the Internet, so it’s gotta be ok to use.” [Spoiler: in all likelihood, it’s not.]

Danielle Liss, Esq. is here to untangle the legalese and run through some scenarios to illuminate what you can and can’t use, and how to go about obtaining permission to use content that another creator put their their time and effort into making.

You can watch the video interview above with or without subtitles, or read the transcript below.

Key takeaways:

  • Content creators face a bewildering array of copyright compliance requirements, but there are some easy ways to avoid legal trouble and fees

  • I have a colleague who received a cease and desist letter from a stock photo house for illicitly using just a portion one of their images deep in a PDF. They found the image using their powerful search technology, so hoping you won’t be caught isn’t a good strategy.

  • “I went to Google image search and I right clicked. And that’s fine, I can use that image. It’s in the public domain.” I’m like, “Oh, mm-mm (negative), that’s not what that word means.”

  • Marketers who believe that there’s a positive ROI from video went from just 33% in 2015 to 87%

  • Live streaming doesn’t require editing


CHUCK:
Hey, there. I’m Chuck Moran with Online Video Mastery. And I am here today to clear up confusion around copyright for content creators. I’ve found over the years that there is a lot of confusion about fair use and permissions and how to get it and all that stuff. And I don’t know how to do this myself, so I’m very happy to be joined today by Danielle Liss.