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Who’s leading the fight? A list of key figures you should follow and support
In the face of the Trump administration’s frequent assaults on democratic values and social progress as 47 and Elon chainsaw their way through social safety nets, overseas aid programs, and mass firings, the need for assertive and principled leadership is more urgent than ever. The administration’s policies are exacerbating divisions with our allies, undermining environmental protections, and threatening fundamental rights. Voices of reason and progress must rise, creating a counter-narrative [...]
Recruitment in the digital age: using videos to attract and retain top talent
What are the top roadblocks HR professionals and recruiters face today? For one thing, it’s an employee’s market— according to the Society for HR Management (SHRM), 86% of recruiters and 62% of employers believe that the current job market is entirely candidate-driven. That means we need to meet candidates in ways that are meaningful to those candidates. Here are the current top five challenges facing employers and recruiters: Competitive [...]
Clearing up copyright confusion for content creators with attorney Danielle Liss
As a content creator, does the whole subject of copyright leave you super frustrated or entirely glazed over? Or maybe you're worrying that a copyright owner is going to drop a big fat cease and desist letter or lawsuit on you for violating her rights. According to this article from Forbes, even GIFs may be subject to copyright lawsuits. And perhaps you're blissfully sailing along right-clicking and downloading images and [...]
Maximize your smartphone video quality with gear that won’t break the bank
Creating your home or mobile video studio can seem daunting, expensive, and overwhelming. There is a wide array of smartphone gear out there that makes the decisions about maximizing the quality of your videos even more confusing. The good news is, it doesn’t need to be! We sat down with expert Eddie Garrison of Digital Media Creators Academy to discuss the gear you need to enhance your videos on [...]
Video strategist Sheryl Plouffe: live streaming is the best way to start marketing with video
What do you do for an encore after logging 20,000 hours of live broadcast television experience? If you're Sheryl Plouffe, you become a video strategist and help marketers learn video marketing. You can watch the video interview above with or without subtitles, or read this transcript (edited for clarity and flow): Key takeaways: Sheryl Plouffe has 20,000 hours of live TV [...]
How to feel confident on camera
Unless you’ve been living in a cave (er -- scratch that -- aren’t we all, in the midst of this pandemic?), you know that video is prolific these days. In our Facebook and Instagram feeds, we’ve been seeing even more viral videos, ads from marketers, and personal videos from our family and friends. In fact, Hubspot predicts that marketers will continue to increase their use of video in [...]
Make Zoom meetings fun with filters and effects
Want a way to make your Zoom meetings more entertaining? Zoom’s software updates are adding new features all the time, and recent updates come in the form of filters and effects that you can use to make Zoom meetings fun and lighten the mood in the "room" with some humor. Some of these filters and effects are pretty crazy, so use your best judgment to decide whether or not [...]
Seven tips to make working from home with kids more bearable
If you’re like me, you know the struggles of working from home and parenting at the same time. The following phrases have become all too familiar in my house: “I need a snack!” “Play with me!” Or, my personal favorite (as the mom of a 4-year-old), “I pooped! Wipe me!” (Right in the middle of video conferencing with a client.) If you’re like me, you’ve also tried to figure [...]
Seven reasons why you should let your employees work from home
If you’ve been allowing your team to work from home like many employers in these crazy COVID times, you might be wondering when – or even if – you’ll be asking them to make the shift to working onsite again. That “if” is a big one, for good reasons. Now, thanks to increasingly fast and reliable internet connections, along with a host of new options for collaboration software and [...]