What are the top roadblocks HR professionals and recruiters face today? For one thing, it’s an employee’s market— according to the Society for HR Management (SHRM), 86% of recruiters and 62% of employers believe that the current job market is entirely candidate-driven. That means we need to meet candidates in ways that are meaningful to those candidates. 

Here are the current top five challenges facing employers and recruiters:

  1. Competitive Market: The current job environment is highly competitive, and employers must not only compete with established companies, but also with startups and remote opportunities, often on a global scale.
  2. Attracting Passive Candidates: Most of the top talents are already employed and are not actively searching for new job opportunities. Attracting these passive candidates, who usually tend to be content in their current roles, proves to be difficult.
  3. Lack of Skilled Applicants: There is a significant gap between the skills that employers need and the skills available among job-seekers. Many industries, especially tech and healthcare, are experiencing a shortage of skilled workers.
  4. Employer Branding: In a competitive job market, having a strong employer brand is crucial. Prospective employees want to work for a company with a positive reputation that matches their values.
  5. Adapting to Virtual Recruitment: The COVID-19 pandemic has expedited digital transformations, forcing companies to adapt to virtual hiring practices. Virtual recruitment, while making the process flexible, could pose technology, engagement, and assessment challenges.

Remember the key isn’t only to attract top talent, but to retain them. Hence, employers need to create a robust and inclusive work culture, provide genuine growth opportunities, and offer competitive compensation to successfully keep their top talent onboard.

If employees are driving the car in the job market, how can you ensure your company stands out? Video, that’s how. Specifically, recruiting video. 

What is a recruiting video? 

We’re talking about a short 30-second to 1-minute video that educates your audience on your open position(s) while sharing a visual representation of your workplace and culture. It gives prospective applicants an up-close view of your business and helps them determine if they think they could be a good fit. 

Why should I use video?

Video helps you attract the right candidates with the right messaging the first time. Recruiters waste precious hours of the day looking through resumes and applications, trying to find that perfect fit. Imagine how it would feel if you were able to pull from a pool of qualified candidates instead. You’d be able to work more efficiently and effectively, freeing up more time to focus on your bigger job responsibilities. 

Just check out these stats about video: 

  • Video posts on LinkedIn are shared 20 times more than other formats. (LinkedIn)
  • Job postings with video are viewed 12% more than postings without video. (CareerBuilder) 
  • Job postings with video have a 34% greater application rate than those without. (CareerBuilder)

Doesn’t it sound like it might be worth including video in your recruiting efforts? 

But isn’t video creation hard? 

Now, we know what you might be thinking: 

  • I don’t know how to make a good video.
  • I don’t have time to learn what to do.  
  • I don’t have a fancy camera, lights, or editing software. 

These might seem like massive barriers to entry. The good news? We have the solution. We’ve created a foolproof formula to help you make the perfect recruiting video for every role. 

And if you have a smartphone (well, who doesn’t?) and a pair of earbuds, you actually have all the gear you need!

Our World’s Easiest Recruiting Video Mini-Course will give you the skills you need to build confidence in your content creation. You’ll learn how to gather the shots you need, write a voiceover script that ties it all together, and make strategic editing decisions that present your organization and job offers in an attractive light. 

Here’s a sneak peek of what you’ll learn: 

  • How to stabilize your camera
  • How to plan your shoot day
  • What you need to include in your voiceover script
  • How to make sure you capture high-quality sound

It’s that easy. But if you want to see for yourself and get out of your recruitment rut, click here to register for our World’s Easiest Recruiting Video Mini-Course. We’ll also throw in our video production checklist so you can stay on track with your creation. 

Now as we always say, “Let’s get out there and make some great videos!”